LuLaRoe also says it invests “considerable time, resources, and talent” to support its “independent retailers,” as it calls its consultants. If they experience financial or psychological hardship through operating their businesses, it says it’s not the company’s fault. “Retail is not for everyone,” says a LuLaRoe spokesperson. “Retailers own their own business and make their own decisions…The success of any business depends on its leader’s own respective and independent business goals, and the strategies they employ to achieve those goals.”
Kayla lives in a small town in Wisconsin. She’s single, 27, childless, and in grad school. In late 2015 she was working as an administrative assistant at an office earning $32,000 a year when a sorority sister from college invited her to a LuLaRoe in-home party. She was initially resistant to the very idea of leggings as pants, but she walked away with several dresses for $65 each. “I realized if they’re making the money that they say they’re making all over their Facebook pages and how it’s life changing, why can’t it change my life?” she says.
MLM restructures the traditional business model — manufacturer to retail shop to customer — such that sales agents working for the manufacturer sell directly to customers, bypassing the retail shop altogether. MLM companies can then convert customers into advocates for their products and possibly even sales agents. Because there is no retail store for the products they sell, MLM agents typically work from their homes, interacting with customers in the community or, more often, over the internet.
My order has shipped and should be here on the 31st. I am so excited. I got an anoxic brain injury during an open heart surgery. Since then I have had an amazing amount of muscle and nerve pain. I ordered the 500mg bottle. I was told to start low and go higher if I need it. So excited to receive it. I am praying it works for my pain. I will let you know my progress. Thank You