“Multi-level marketing is one form of direct selling, and refers to a business model in which a company distributes products through a network of distributors who earn income from their own retail sales of the product and from retail sales made by the distributors’ direct and indirect recruits. Because they earn a commission from the sales their recruits make, each member in the MLM network has an incentive to continue recruiting additional sales representatives into their ‘downlines.'”
Example: Let's say I sell $10,000 of widgets every month, and my profit margin, after accounting for all expenses, is 10% - $1,000 per month. Let's say I decide to start an MLM business and I recruit another distributor, who takes over all my leads. We'll make a REALLY generous assumption that my distributor's profit margin is 5% - many MLM products don't even scrape 1%.
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